Improving availability: The importance in a field service business
improving availability
Improving availability: The importance in a field service business
One of the most important traits of a great field service business is availability. Whether it is maintenance of machinery or cutting grass, most customers value the ability to reach out in an effortless manner. If a potential customer cannot reach your company in a timely manner, they are likely to move onto the next. So what can a field service business do to improve availability?
Reaching out for the first time
The ease of contacting is crucial when trying to acquire new customers. Some prefer calling – it is often the fastest way to get in touch. Others prefer messages or emails. You can often get by with an email address and a phone number on your page, but it is also important to include other, more informal ways of contacting.
Social media is a great way to interact with consumers. Even with no budget, being visible online can help with customer acquisition. But besides marketing, social media also offers a different way of contacting the company. The casual nature of the channel invites more people to contact the company, as it is so effortless. Furthermore, some might feel it is less intimidating.
Platforms like Facebook and Twitter offer direct messages, public comments and posts and more. Find the platforms that work for your target group and get to know them and their features. You can do a lot, with a budget or no budget – the improved availability is worth putting some effort into.
For existing customers
Besides client acquisition, availability plays a key role with existing customers. For a large number of field service businesses, recurring jobs bring in the most revenue. Due to this, existing customers deserve just as much, if not more, attention as new customers.
Being available is a difficult task, especially while in the field, but there are ways to improve it. For example, Field Service Management software is a great tool for that. Connect with your email and calendar and enjoy easy communication with both clients and your colleagues. With a large selection of features, the software offers options from scheduled reminders to automated communications. This way you can be reached more easily and vice versa. Improving availability can be just the thing to take your business to the next level.
If you are interested in switching FSM software to a new one or you want to learn more about it, check out Husky Intelligence’s features. If you have other questions, you can also contact us!
